Yorkshire Tourism Investment Research Coursework

Yorkshire Tourism Investment Research - Coursework Example However, the region has a lot of untapped potential towards offering more quality and increase revenues through a few unexplored avenues. The Yorkshire region is home to some beautiful landscapes and a vast countryside that can offer numerous opportunities for visitors to experience nature (Beeton, 2010). Tapping the tourist element in the rural countryside will also be economically beneficial to the local communities besides providing them a unique opportunity to showcase their tradition and culture. Any development of eco-tourism in coordination with these local communities must however be implemented through a sustainable framework that can ensure long-term growth and prevent any damage to the local environment. Key Drivers and Objectives ‘Rural tourism’ is a relatively new concept in the United Kingdom (UK) whose importance and growth potential were recognized by the government. Grants such as the ‘Yorkshire Forward’ are available to individuals and firm s that aspire to develop a tourism related business in the rural parts of Yorkshire. The ‘Yorkshire Forward’ grants are offered through the RDPE (Rural development program for England) (Hall, 2010). The grant program was initiated after an extensive research by the RDPE which sensed the need to enhance the quality of tourist facilities and accommodation available in the rural regions of Yorkshire. Grants can fund up to 50% of the total cost of such projects up to a maximum amount of ?25,000 upon fulfilling a few conditions (Goodall, 2008). The key focus is to improve the standards of serviced accommodation, self-catered hotels and rural pubs by introducing new bedrooms of better quality or upgrading any current facilities that may help the business develop further. Any such initiative must help develop a long-term relationship with customers so that they may prefer to visit again, thereby improving the prospects of the regional economy. From a macroeconomic perspective, the importance of tourism in Yorkshire’s economy cannot be underestimated. The sector contributed over ?5 billion in 2008, with over 90% of the visitors originating from the UK. Amongst these tourists, day visitors contributed around 45% of the revenues while the rest was contributed by staying tourists. International tourists also accounted for ?400 million in revenues (Holman, 2008). The peak season for tourism is summer although trips to the countryside can be organized throughout the year. Another important segment that could prove beneficial for rural tourism is business tourism, which constitutes over a quarter of tourism in Yorkshire. Beeton (2005) says that events such as corporate meetings and conferences can be organized in the countryside and promoted effectively as a low-cost and environment friendly alternative to conventional solutions. There are however several issues and risk factors that must also be evaluated and minimized efficiently to embolden the confid ence among tourists regarding rural Yorkshire. While the rural parts enjoy a dense road network in terms of connectivity, accessibility through air is relatively underdeveloped. Improving international connectivity and encouraging tour operators is an important consideration if rural tourism is to become a popular success. Local airports like the Leeds Bradford and Robin Hood must be upgraded as required to cater to domestic and overseas travelers and connectivity from these airports to any part of the Yorkshire region must be improved (Coles, 2008). Occupancy rates in rural Yorkshire are also lower than the regional or national average (at 60% and 82% respectively) (Spencer, 2008). Thus, any promotional initiatives and development projects must consider the aspect of improving

Effect of Visual Communication on Businesses Essay

Effect of Visual Communication on Businesses - Essay Example "We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. 'The significance of Jamieson's book is that it addresses the subject of the visual arts from this wider vantage point. For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms.' (Professor Robert Cooper, Keele University) Worth S in Studying Visual Media expresses it as "The central thread that runs through Sol Worth's research and writings is the question of how meaning is communicated through visual images. Coming to academic life after careers in painting, photography, and filmmaking, Worth was imbued with the conviction that visual media were forms of communication that, while fundamentally different from speech, could and must be seriously examined as ways by which human beings create and share meanings." The powerful effects of this visual media of communication grew faster in the 21 century due to the ubiquitous ness of the computers and the internet. Fast paced life and neck by neck business competition made businessmen and Commercial intelligentsia aware of its powerful impact on consumers and citizens of the global world. Communication was always important means of reaching out to people but the digital technology and the revolutionised electronics have not only made life swifter but also made it essential for everyone to stay connected in order to survive in the pace of globalisation and dissolving geographical boundaries in this century.Anything that is easier, faster and effective to understand and tell is the fundamental aim of every means and mode of communication today. Visual communication thus paved its way into nooks and corners of daily lives of all who walk on the earth in the modern world. From domestic to diversified sectors of business, media, commerce, health, religion, or any faculty of society, visual communication has now become a supreme form of effective communication. Corporate offices and Multinational companies have realised the importance of reaching out to their consumers. Visual communication through graphics, designs and signage has surpassed all barricades of language as a means of communication today. A visual graphic needs neither reading nor learning as it is easy to comprehend by sheer vision. Hence it has gained immeasurable popularity in the daily world including the world of business communication. Research in visual communication has proved the magnified influence of this form of communication and there is very little doubt of its becoming a panacea of top business strategies. In Visual Communication: Images with Messages Lester (California State University) "explores how the brain

Windows 7 Workgroup Consultation for Sally Chu Assignment

Windows 7 Workgroup Consultation for Sally Chu - Assignment Example Keywords: UAC, user access controls, administrative users, users, Windows 7, workgroup, network Windows 7 Workgroup Consultation for Sally Chu In order for Sally to grant all six of her administrative staff members the same computer-access privileges, to allow them to run applications and use network printers, but not be able to make any accidental changes that can adversely affect their computers, the most effective and efficient way to create user accounts for these employees would be as follows. The first step would be to setup the profile for Sally’s administrators. In order to ensure that the administrators cannot make any changes that would adversely affect the computers themselves, the best bet is to setup the administrators on a standard user profile, instead of an administrator profile, as the administrator profile would have complete access to make any and all changes, while the standard use can use most software and change system settings that do not affect other us ers or the security of the computer itself. Once the standard user is setup, the next step is to setup the parental controls for that standard user, allowing for the use of games to be filtered out, and blocking any specific programs that she does not want the administrators to have access to, by setting the profile to only be able to use the programs from an allowed list, as specified by herself. Once the account is setup, and the parental controls are put in place, the settings in UAC, or User Account Controls, would need to be set, providing notification when programs try to make changes to the computer. This must be done for each profile that needs to be created, for a total of six (Microsoft, 2013). As Sally would like to provide a high level of authentication for her network’s users, she would like a dual authentication process. Two of the different methods that she could use in conjunction with requiring a password for network access are the option to use EAP (Extensib le Authentication Protocol), and setting to allow certain protocols. Selecting â€Å"Use Extensible Authentication Protocol† allows the selection of using one of three protocols for authenticating the VPN connection: Protected EAP (PEAP), EAP-MSCHAPv2, or Smart Card or Other Certificate; all three options will ensure the security and data integrity of the EAP conversation through the use of encryption. The default setting is EAP-MSCHAPv2, which is also known as Secure Password. By selecting the properties for EAP-MSCHAPv2, the ability to configure the connection to use the Windows login credentials in order to authenticate the connection. Selecting â€Å"Allow These Protocols† instead as the other alternative for providing the second level of security to the network connection will allow for the choice between three different connection types, all of which can be set to configure the Windows login credentials to be used; the three different authentication protocols tha t can be used by the connection are PAP, CHAP, or MS-CHAPv2. â€Å"The choice of these three types of authentication methods will only apply to PPTP, L2TP/IPsec, or SSTP tunnels; IKEv2 tunnels can only use EAP-MSCHAPv2 or certificates as their authentication methods† (Sourcedaddy.com, 2008). While there is an advantage into having the user’s use their Windows login credentials, namely that they will not have to remember a third set of login credentials, the disadvantage is that if an unauthorized user obtains that information, that will give them that much more access to the network itself. The user access controls set for the profiles themselves will ensure that the web based applications will run in protected mode, and by allowing the particular programs on the intranet in the

Research paper for culture Geography---Female role in work place Essay

Research paper for culture Geography---Female role in work place - Essay Example For example, in the 19th-century in the northeastern part of England women were excluded from employment in coal mining. They were bestowed with heavy burdens of unpaid domestic labor in their capacity of being wives and often daughters. It is very evident that wages were paid differently to men and women from the statistical example of 19th century. Women were seriously disempowered in all walks of lives. McDowell and Massey argued, â€Å"male supremacy...became an established, and almost unchallenged, fact† (1984, p. 132). Women were faced with unequal pay and other forms of gender equality. Women â€Å"do not often gesture and stride, stretch and push to the limits of our physical capabilities† (Rose, 1993, p. 144). This notion said by Rose should be interpreted as; women are much more capable of what they believe to be. Should they push themselves a little bit forward, they can make the best leaders. The geography has ever since supported the notion of separate public and domestic spheres; based on this ideological divide, women has had limited access to the public sphere. There exist certain structures and practices that work towards men’s advantage and women’s disadvantage. Bartram & Showbrook aptly says, â€Å"The debate has emphasized the importance of patriarchal relations in defining social and cultural roles for women in the workplace† (1998). It is widely proven that women have been highly underrepresented at work places. This particular fact needs immediate attention and redressed. According to the Royal commission report (1984) on Equality in Employment, there are four groups of people in Canada who are historically considered disadvantaged in employment policies and practices--Native people, visible minorities, persons with disabilities, and women. This is so because many discriminatory and unfair employment practices. Compared to ancient times, the workplace began to open up for increased number of women. Women had to

International People Management Essay Example | Topics and Well Written Essays - 3500 words

International People Management - Essay Example Employees encounter more ambiguity and decreased job security (Coetzee, 2005). Because of lack of job security, the employees too expect the employers to demonstrate their commitment in terms or providing the right work environment like safety and work-life balance. Even change management requires not just effective leaders but committed followers. Thus, gaining and maintaining employee commitment is a challenge that management faces because they need committed employees. The HR functions have to be integrated and this includes recruitment and selection, training and development, performance appraisal, remuneration and managing workforce diversity. Employee commitment has been defined by various authors in different ways and there is no consensus. This force is experienced as a mindset. Commitment has been defined as the basis of an individual’s psychological attachment to the organization (Caldwell, Chatman & O’Reilly, 1990; Jafri, 2010). It has been defined as a stabilizing force that acts to maintain behavioural direction†¦.an obliging force that requires that the employee honour the commitment †¦.the psychological attachment felt by the individual†¦.or that state which binds the individual to the organization. Thus all the definitions suggest that there has to be a force that directs the individual’s behaviour (Coetzee, 2005). Authors also differ on the various forms that commitment can take. Commitment can be retain their organizational membership or a commitment to support the goals of the organization. Organizational commitment has also been defined as an attitude toward the organizat ion manifested as identification with organizational goals, willingness to exert effort on behalf of the organization, and a strong desire to maintain membership in the organization (Taylor, Levy, Boyacigiller & Beechler, 2008). Two approaches have been used to define commitment by the

Annie Movie Review Example | Topics and Well Written Essays - 500 words

Annie - Movie Review Example This research will begin with the synopsis of musical Annie. The plot of the musical is a simple one, comprising of two acts. We are introduced to the first act where a young girl called Annie is in the company of her mates Molly, Kate, Pepper, Tessie, July and Duffy at a girls’ orphanage. Molly has a bad nightmare but Annie comforts her when she wakes up. At this time, Annie is planning to escape from the orphanage. When she attempts to do this, she is not successful as she is stopped by the supervisor of the orphanage, Miss Hannigan. However, she would later escape when the laundry man came at the orphanage. When the laundry man, Mr. Bundles comes to the orphanage, he distracts Miss Hannigan. As they talk, the other girls hide young Annie in the blankets. Her freedom lasts a short time as she is caught by a policeman and id dully returned to the orphanage. Later in the scene, Grace Farrell, a millionaire, visits the orphanage and requests to take one orphan home to her mansi on. She chose Annie as she was in Miss Hannigan's office at the time of her visit. She finds a new home and the new family embraces her. In the second scene, we are told more about Annie and her quest to get her parents. Warbucks is ready to pay a hefty sum to a couple that comes forward as Annie’s parents. When Miss Hannigan hears of this, she plans to have a pie of the money. A couple with the names Rooster and Lily come forward claiming to be the parents. They agree to give Miss Hannigan a sum of the money. However, this does not succeed as they are arrested.

Comparitive politics Democracy Assignment Example | Topics and Well Written Essays - 1250 words - 1

Comparitive politics Democracy - Assignment Example This is during the cold war era that was a conflict between the US and the Soviet Union. The economy of Soviet Union was closed, and it was not democratic. Statistics reveals that in the periods of 1950s, in every four countries, one was a democracy (Peter Mair, 80). However, with the passage of time, most countries began to adopt democratic styles of governance. An example is Portugal, when it sought to introduce democracy in the year 1974. The period beginning 1974 is referred to as the Third Wave democracy. This period saw an increase in democratic transitions in Latin America, Europe, and the Asian Pacific countries like Taiwan and South Korea. Eastern European countries also began to introduce democracy and this is after Soviet Union collapsed. By the period of 1990s, there were approximately 100 democratic countries in the world. This brings us to the query, what is democracy? Democracy refers to a form of government whereby all eligible citizens of a state, are allowed to participate in its political process (Peter Mair, 82). The participation of citizens in this political process could either be direct or indirect. Most democratic states in the world have an indirect participation of their citizens. This involves a situation where their citizens elect a representative to either the parliament, or an institution of governance. This system is popular in Europe, with countries such as United Kingdom and France having a parliament, comprising of elected officials. The United States also has this type of system, with its senate and congress comprising of elected officials. Democracy is therefore a term used to denote a concept referred to as the rule of the people (Peter Mair, 82). Theoretically, democracy is a term that refers to the majority rule, in practice, this notion is false. An example is the Athenian traditional society, whereby only a selected group of people could participate in the political process. This is while